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Understanding Media : the extensions of man Marshall McLuhan

By: Material type: TextPublication details: Londen Ark paperbacks 1987Description: 359 p. ; 20 cmISBN:
  • 0744800609
Subject(s): DDC classification:
  • 302.23 20
Contents:
Introduction -- 1. The Medium Is the Message -- 2. Media Hot and Cold -- 3. Reversal of the Overheated Medium -- 4. The Gadget Lover: Narcissus as Narcosis -- 5. Hybrid Energy: Les Liaisons Dangereuses -- 6. Media as Translators -- 7. Challenge and Collapse: The Nemesis of Creativity -- 8. The Spoken Word: Flower of Evil? -- 9. The Written Word: An Eye for an Ear -- 10. Roads and Paper Routes -- 11. Number: Profile of the Crowd -- 12. Clothing: Our Extended Skin -- 13. Housing: New Look and New Outlook -- 14. Money: The Poor Man's Credit Card -- 15. Clocks: The Scent of Time -- 16. The Print: How to Dig It -- 17. Comics: MAD Vestibule to TV -- 18. The Printed Word: Architect of Nationalism -- 19. Wheel, Bicycle, and Airplane -- 20. The Photograph: The Brothel-without-Walls -- 21. Press: Government by News Leak -- 22. Motorcar: The Mechanical Bride -- 23. Ads: Keeping Upset with the Joneses -- 24. Games: The Extensions of Man.-- 25. Telegraph: The Social Hormone.-- 26.The Typewriter: Into the Age of the Iron Whim. -- 27. The Telephone: Sounding Bress or Tinkling Symbol?-- 28. The Phonograph: The Toy That Shrank The National Chest. -- 29. Movies: The Reel World. -- 30. Radio: The Tribal Drum. -- Television: The Timid Giant. -- 32. Weapons: War of the Icons.-- 33. Automation: Learning a Living.
25. Telegraph: The Social Hormone -- 26. The Typewriter: Into the Age of the Iron Whim -- 27. The Telephone: Sounding Brass or Tinkling Symbol? -- 28. The Phonograph: The Toy That Shrank the National Chest -- 29. Movies: The Reel World -- 30. Radio: The Tribal Drum -- 31. Television: The Timid Giant -- 32. Weapons: War of the Icons -- 33. Automation: Learning a Living.
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Includes bibliographical references.

Introduction -- 1. The Medium Is the Message -- 2. Media Hot and Cold -- 3. Reversal of the Overheated Medium -- 4. The Gadget Lover: Narcissus as Narcosis -- 5. Hybrid Energy: Les Liaisons Dangereuses -- 6. Media as Translators -- 7. Challenge and Collapse: The Nemesis of Creativity -- 8. The Spoken Word: Flower of Evil? -- 9. The Written Word: An Eye for an Ear -- 10. Roads and Paper Routes -- 11. Number: Profile of the Crowd -- 12. Clothing: Our Extended Skin -- 13. Housing: New Look and New Outlook -- 14. Money: The Poor Man's Credit Card -- 15. Clocks: The Scent of Time -- 16. The Print: How to Dig It -- 17. Comics: MAD Vestibule to TV -- 18. The Printed Word: Architect of Nationalism -- 19. Wheel, Bicycle, and Airplane -- 20. The Photograph: The Brothel-without-Walls -- 21. Press: Government by News Leak -- 22. Motorcar: The Mechanical Bride -- 23. Ads: Keeping Upset with the Joneses -- 24. Games: The Extensions of Man.-- 25. Telegraph: The Social Hormone.-- 26.The Typewriter: Into the Age of the Iron Whim. -- 27. The Telephone: Sounding Bress or Tinkling Symbol?-- 28. The Phonograph: The Toy That Shrank The National Chest. -- 29. Movies: The Reel World. -- 30. Radio: The Tribal Drum. -- Television: The Timid Giant. -- 32. Weapons: War of the Icons.-- 33. Automation: Learning a Living.

25. Telegraph: The Social Hormone -- 26. The Typewriter: Into the Age of the Iron Whim -- 27. The Telephone: Sounding Brass or Tinkling Symbol? -- 28. The Phonograph: The Toy That Shrank the National Chest -- 29. Movies: The Reel World -- 30. Radio: The Tribal Drum -- 31. Television: The Timid Giant -- 32. Weapons: War of the Icons -- 33. Automation: Learning a Living.

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