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Broadcast copywriting / Peter B. Orlik.

By: Material type: TextPublication details: Boston, Mass. : Allyn and Bacon, c1982.Edition: 2nd edDescription: 511 p. ill. ; 25 cmISBN:
  • 0205076912
Subject(s): DDC classification:
  • 808/.066791021 19
LOC classification:
  • PN1990.9.A88 O7 1982
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Includes bibliographical references and index.

Hoofdstukken in het boek:
Copywriter Acclimatization,
Radio Copywriting, Television Copywriting,...

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